Carmel Green Initiative assisted local environmental youth group, Carmel Area Roots & Shoots to win $10,000 from Clorox Green Works.  Funds will be used to start the Carmel Green Teen Micro-Grant Program to fund youth led environmental groups.  CGI board members will help mentor the youth board in partnership with United Way Youth As Resources.




Carmel Green Teen Micro-Grant Program Wins $10,000 in Funding 
for Environmental Project

OAKLAND, Calif., April 22, 2009 - Just in time for Earth Day, the makers of Green WorksTM natural cleaners today announced the Carmel Area Roots & Shoots' Green Teen Micro-Grant Program as one of five winners of its Green Heroes Grant Program. Through this program, the Green Works team is awarding five grants of $10,000 each to help eco-friendly community projects across the country grow and flourish.

Carmel Area Roots & Shoots (CAR&S) is one of more than 8,000 worldwide Jane Goodall non-profit groups that encourage youth to make positive changes that demonstrate compassion for people, animals, and the environment. The Green Works Green Heroes grant will fund CAR&S' Micro-Grant program supporting 22 youth-driven, action-based environmental projects, such as planting trees, distributing rain barrels, recycling containers or compost bins, organic gardens, hosting roadside and waterways clean-up events and other projects that will have a direct positive impact on the local environment.

Carmel Middle School student and Roots & Shoots group leader Lauren Gibson explains, "We will take the $10,000 grant and break it into multiple smaller grants used to fund many green projects throughout Carmel."

Starting in August 2009, youth groups may go to the Carmel Green Initiative web site for more information regarding the Carmel Green Teen Micro-Grant application process.

"We really want to thank everyone in the community for going online and voting each day for our project and GreenWorks for creating this contest," said Gibson. "The $10,000 grant will go a long way to help make Carmel a greener community - with kids from many different groups leading the way."


About Green Heroes Grant Program

The makers of Green Works natural cleaners created the program to identify and award $10,000 in funding to five eco-friendly community projects across the country. The Green Heroes grants are intended to help these community projects grow and flourish.

Between January 15 and February 28, 2009, the Green Works team invited individuals to nominate eco-friendly community projects for a Green Heroes grant by submitting online a photo and short essay about the project for consideration. A panel of eco-experts including representatives from the Sierra Club, and Josh Dorfman, the Lazy Environmentalist, reviewed all submissions and select 10 finalists. The five winners were selected by popular online vote ( from March 23 until April 10, 2009.

For more information about the Green Heroes Grant Program, including official contest rules and entry guidelines, log on to


About The Clorox Company

The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2008 revenues of $5.3 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green WorksTM natural cleaners, Armor All® and STP® auto-care products, Fresh Step® and Scoop Away® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration systems, Glad® bags, wraps and containers, and Burt's Bees® natural personal care products. With 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $73.4 million to nonprofit organizations, schools and colleges. In fiscal 2008 alone, the foundation awarded $3.7 million in cash grants, and Clorox made product donations valued at $5.3 million. For more information about Clorox, visit